Marketing
Elevate Your HVAC Business with QR Codes
A Comprehensive Guide to Customer Engagement Using a “Little Black Box” In the fast-paced world of HVAC services, staying ahead of the curve and nurturing customer relationships are essential for success. QR codes have emerged[…]
HVAC Companies Operating in a Virtual World
If the pandemic taught us anything, it’s that the virtual world is very much a reality. Things that were once a novelty, like online concerts, e-learning and telehealth, have become the norm and are here[…]
Oh Yeah? Prove It! Building Your Social Proof
Question: Why does a long line of people outside a restaurant make the dining establishment so much more appealing? Why do teenagers flock to buy the newest pair of kicks when their favorite celebrity is[…]
Why Community Involvement Matters to Your HVAC Company
When HVAC company owners want to promote their business, they usually turn to conventional methods, such as radio spots or direct mailers. But one of the most effective forms of marketing is often overlooked: community[…]
Be Bold in 2022: 5 HVAC New Year’s Resolutions
Happy New Year! Now that the noisemakers have quieted and the confetti’s been swept, it’s time to start thinking about New Year’s resolutions. What are yours? If you’re like most people, you have a tried-and-true[…]
You Had Me at Hello — Building Your In-House Call Center
One of the first steps to growing a successful HVAC business has nothing to do with megohmmeters, compressors or ductwork. This type of success begins at hello. Customer care calls start with a simple greeting[…]
Upcoming Events
Goodman Technical Training is pleased to invite all Dealers and Distributors to the following technical webinars for September 2021. These webinars will be 120-minute specific equipment presentations. We are confident all selected webinars will provide[…]
Earning (and Keeping) HVAC Customer Trust
Merriam-Webster Trust (noun) 1a: Assured reliance on the character, ability, strength or truth of someone or something1b: One in which confidence is placed HVAC business owners know their companies depend on customer trust for success. Shady HVAC[…]
Preparing for the Post-Covid HVAC Industry
With coronavirus vaccines available to more people and local governments easing lockdown restrictions, U.S. businesses are now grappling with the newest questions: What does a post-Covid country look like? Already, the HVAC industry has begun[…]
Social Media — Your HVAC Company’s New Wingman
Every day consumers use social media – Facebook, Twitter, Instagram and YouTube – to share information about local businesses, ask for company recommendations and look for help when making buying decisions. Like it or not,[…]
Building Your Customer Database
Not too long ago, Rolodexes functioned as customer databases, Wite-Out was the delete button and yellow highlighter was bold. Boy, things have changed. Business owners today need more than a flimsy index of cards to[…]
Hitting the Refresh Button on Your Company’s Image
Sometimes, no words are needed: Apple’s apple, Nike’s swoosh and Target’s bullseye. The images say it all. What do people think when they see your company’s logo or brand? Is it snazzy – eye-catching and[…]
