Marketing
Elevate Your HVAC Business with QR Codes
A Comprehensive Guide to Customer Engagement Using a “Little Black Box” In the fast-paced world of HVAC services, staying ahead of the curve and nurturing customer relationships are essential for success. QR codes have emerged[…]
Oh Yeah? Prove It! Building Your Social Proof
Question: Why does a long line of people outside a restaurant make the dining establishment so much more appealing? Why do teenagers flock to buy the newest pair of kicks when their favorite celebrity is[…]
Be Bold in 2022: 5 HVAC New Year’s Resolutions
Happy New Year! Now that the noisemakers have quieted and the confetti’s been swept, it’s time to start thinking about New Year’s resolutions. What are yours? If you’re like most people, you have a tried-and-true[…]
Upcoming Events
Goodman Technical Training is pleased to invite all Dealers and Distributors to the following technical webinars for September 2021. These webinars will be 120-minute specific equipment presentations. We are confident all selected webinars will provide[…]
Social Media — Your HVAC Company’s New Wingman
Every day consumers use social media – Facebook, Twitter, Instagram and YouTube – to share information about local businesses, ask for company recommendations and look for help when making buying decisions. Like it or not,[…]
Building Your Customer Database
Not too long ago, Rolodexes functioned as customer databases, Wite-Out was the delete button and yellow highlighter was bold. Boy, things have changed. Business owners today need more than a flimsy index of cards to[…]
Hitting the Refresh Button on Your Company’s Image
Sometimes, no words are needed: Apple’s apple, Nike’s swoosh and Target’s bullseye. The images say it all. What do people think when they see your company’s logo or brand? Is it snazzy – eye-catching and[…]
