All year long, HVAC business owners hustle to ensure their companies operate smoothly with hardworking employees and satisfied customers. Come holiday season, the expectations are no different. Even though the rest of the world seems to slow down in December, business owners must keep moving forward.
Owning an HVAC business is a 24-hour job, so it’s easy to lose sight of the other important aspects of life. That’s why we want you to stop and smell the … gingerbread cookies. Consider what you have:
- Family
To some people, family consists of close relatives like parents, siblings, children and spouses. To others, family includes friends, coworkers, business partners and employees. Family means different things to different people. No matter the group’s makeup, a family shares a special bond – the ability to support each other through life’s storms.
When you look at your family members throughout the holiday season, take stock of each person’s positive contributions to your life. And when the holidays are over, you can reflect on the wise words of comedian George Burns: “Happiness is having a large, loving, caring, close-knit family… in another city.” - HVAC as an essential industry
In the earliest days of the Covid pandemic in 2020, government officials confirmed what the HVAC industry’s known for a long time – HVAC technicians are critical to the U.S. infrastructure.
After a plea from HVAC trade groups, including the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) and the Air Conditioning Contractors of America (ACCA), the U.S. Department of Homeland Security identified HVAC technicians as vital to public health and safety. The designation meant HVAC companies could continue to help the public during nationwide stay-at-home orders that shuttered other businesses.
Throughout the pandemic, HVAC companies have been on the front lines of helping customers maintain their safety and comfort. At the same time, company owners, technicians and other HVAC employees have kept working to support their families. - Reliable employees
Think about your best employees and the single word that defines them. I bet “reliable” is one of the first words that come to mind.
If you have reliable employees, you know their value. They show up ready to work, have a positive attitude, carry out Lead Generation Tasks and focus on visiting 3 to 5 homes a day. They are the backbone of the company.
The employment site Indeed identified reliability as a common trait of a good employee.
“Reliability is an important factor in knowing that the job will get done and it will get done well. Reliable employees are valuable in the workplace because they prove that they can finish their tasks without much supervision,” Indeed said.
Reliable employees are certainly one thing to be thankful for this holiday season. - Happy Customers
Happy customers are vital to business growth. They tell their friends about great service, leave positive online reviews and remain loyal to your brand.
But satisfied customers don’t happen by accident. HVAC companies create happy customers through honest and ethical practices. Successful companies are responsive to customer concerns with technicians who communicate clearly. Customers know they will be consistently treated fairly.
One way to keep happy customers into the new year is to continue using the EverRest method. - The EverRest Group
HVAC companies that implement The EverRest Group methods understand what it takes to succeed in business. These companies have winning characteristics that include:
- Focused leadership
- Good communication
- Integrity
- Customer-centric policies
- Teamwork
- Innovation
- Positive company culture
- Strong work-life balance
The EverRest Group helps HVAC businesses earn 20% net profits using honest and ethical sales approaches. EverRest’s straightforward methods show technicians how to reach attainable goals to earn lifelong customers.
Ultimately, being thankful drives happiness and positive mental health throughout the year – not just during the holiday season. At its core, thankfulness means appreciating what you have in life and always striving to do better.
Don’t forget to eat those gingerbread cookies. Happy holidays from your EverRest family.
