Most HVAC companies see the blazing heat of June, July and August as their cash cow – a time of year when frantic homeowners gladly open their checkbooks for much-needed HVAC repairs, tune-ups and replacements.
If your company depends on the summer swelter for its primary revenue stream, we need to talk. It’s time to brush up on The EverRest Group methods.
HVAC companies that use the EverRest methods don’t count on the summer rush because they don’t have to. These companies have technicians in 4 to 5 homes a day, year-round.
Companies using the EverRest method use customer care calls to contact homeowners and book tune ups for their HVAC systems. Technicians maximize their time inside the home through Lead Generation Tasks that detect HVAC system deficiencies before they become significant problems.
Technicians must be committed to performing the full EverRest inspection at every call to optimize replacement sales potential.
To avoid the summer rush and other pitfalls, consider the following:
- Remain EverRest focused
During the height of summer heat, when the phones are ringing off the hook and everyone is working at breakneck speeds, technicians may be tempted to ease back on the EverRest method. Don’t do that!
When technicians fail to follow the inspection process, they leave HVAC systems vulnerable to undetected problems and squander the financial opportunity that comes with replacement sales. As the company owner, you need to remind your technicians that summertime does not mean EverRest breaktime.
- Use Lead Generation Tasks – all day, every day
In executing Lead Generation Tasks, technicians will uncover replacement opportunities that other companies miss. As a refresher, technicians must:
- Check coils for freon leaks, rust, restricted airflow and water leaks
- Inspect heat exchangers for cracks and rust (using a micronized powder test in hot weather)
- Examine the compressor to confirm acceptable megohmmeter readings and amp draws
- Scrutinize the motor for bad bearings and bearing leaks
- Search air ducts for leaks, mold, mildew and restricted airflow
- Do not skip the supervisor verification process
With the summer rush, technicians may be itching to get to their next call and forgo Mandatory and Secondary Lead Conditions. No way! When Lead Generation Tasks uncover more serious problems, technicians must stay put until a supervisor can verify component failures that include:
- Leaks in the evaporator and/or condenser coils
- Water leaks in the coil pan
- Cracks in the heat exchanger or faceplate
- A grounded compressor
- Compressor with a bad (red) megohmmeter reading
- Moldy air handler or supply ducts
- Unsatisfactory performance or operating costs (as per the customer)
Once in a customer’s home, supervisors can discuss various options, including a system replacement.
- Ask us for assistance
While our in-person training is on hiatus, our online workshops, seminars and classes are available 24 hours with information crucial to your company’s success. The videos feature several EverRest Group experts, including Hans Luquire, EverRest Group and Hans Heating and Air owner, and Alex Viola, an EverRest Regional Director.
If you need more help, please contact us:
- Mike Bush
- Steve Kurtz
- Greg Rosser
- Scott Rucas
- Alex Viola