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Building Your Customer Database

Building Your Customer Database

Not too long ago, Rolodexes functioned as customer databases, Wite-Out was the delete button and yellow highlighter was bold. Boy, things have changed. Business owners today need more than a flimsy index of cards to[…]

Demonstrating Honesty and Integrity – Doing the Right Thing Every Day

Demonstrating Honesty and Integrity – Doing the Right Thing Every Day

Imagine this: You’re called to a customer’s home because the HVAC system isn’t blowing at maximum capacity. After troubleshooting, you realize the fix is simple – a replacement air filter. For some HVAC professionals, the[…]

Don’t Reinvent the Wheel

Don’t Reinvent the Wheel

Don’t Reinvent the Wheel The roadmap and all of the gears are ready to roll. The EverRest program provides everything you need to improve your business today! Just put it into place and watch the[…]

Better Serve Your Homeowner

Better Serve Your Homeowner

Better Serve Your Homeowner A satisfied customer discusses how the EverRest program has changed his sales and service cycle to better serve their customers and improve their bottom line.

WANT TO SET YOURSELF APART? MOVE THE TRASH CAN.

WANT TO SET YOURSELF APART? MOVE THE TRASH CAN.

By Adams Hudson, Hudson Ink Like it or not, the homeowners around you have multiple options as to who they choose as their contractor, and with a growing trade, competition is everywhere. So, how do[…]

13 CUSTOMER SERVICE DO’S & DON’TS FOR YOU & YOUR EMPLOYEES

13 CUSTOMER SERVICE DO’S & DON’TS FOR YOU & YOUR EMPLOYEES

Great customer service starts within the first few seconds of the first contact. Have you ever called a company – let’s say to order take out – and the person on the other end of[…]

DO YOU UNINTENTIONALLY SET YOUR EMPLOYEES UP FOR FAILURE?

DO YOU UNINTENTIONALLY SET YOUR EMPLOYEES UP FOR FAILURE?

We may not realize it, but oftentimes we set our employees up for failure.We can easily fall into the trap of thinking, “I don’t have time to teach them exactly what they’re supposed to do—it’s[…]

HOW TO KEEP YOUR CUSTOMERS SOLD AFTER THE SALE

HOW TO KEEP YOUR CUSTOMERS SOLD AFTER THE SALE

IT’S MORE THAN THE BAIT AND HOOK Fishing for prospects can be expensive and time consuming. While we always want to grow our customer base, retaining our current customers needs the same attention as recruiting[…]

PROCRASTINATION PREVENTS PEAK PROFITS

PROCRASTINATION PREVENTS PEAK PROFITS

A business that doesn’t take regular inventory usually goes broke. Pre-season is the perfect time to assess your personal inventory. After all, a business is comprised of the people who work there, and it’s only as successful—or[…]

FAIL-PROOF PLAN FOR BOOKING TUNE-UPS THIS FALL

FAIL-PROOF PLAN FOR BOOKING TUNE-UPS THIS FALL

If you already have a customer service department or customer care callers in place, you’re already halfway there. Maybe you want to enhance the way it’s currently operating? Or maybe you don’t have any callers[…]

EMBRACING CHANGE FOR THE FUTURE OF BUSINESS

EMBRACING CHANGE FOR THE FUTURE OF BUSINESS

When change happens, will your employees be ready? For many business owners, that’s a tough question to answer. Changes of all types – whether it’s a move between computer systems or the merger of two[…]

WHAT’S WORSE THAN RUNNING A FLAT TIRE HVAC COMPANY?

WHAT’S WORSE THAN RUNNING A FLAT TIRE HVAC COMPANY?

You wouldn’t drive a car with a flat tire or an empty tank, but you might be running a flat-tire-empty-tank HVAC company. Or, worse yet, you may not even know it. Just because your company’s key performance indicators (KPIs) are less obvious than those of your car doesn’t mean they’re any less important.