Event Description
Join us on Tuesday, September 22, 2026 for this high-energy and impactful class!
As a member of The EverRest Group through HVAC Distributors, you have access to the best training in the industry, designed to produce maximum sales and profits, always with honesty and integrity. And now, we’re bringing this training to a location near you:
HVAC Branch
1840 E Race Street
Allentown, PA 18109
TAKE ADVANTAGE OF US. The EverRest Group has created a well-worn trail just for you. We provide the tools that take you straight to the top with the best strategies in the industry for maximum sales and profits, always with honesty and integrity. We’ve made the journey manageable, easier, softer and want to show you how.
BUILD BETTER OPPORTUNITIES IN THE MORNING. BUILD A STRONGER BUSINESS IN THE AFTERNOON.
Questions? Contact Jeff Maag at jmaag@hvacdist.com.
Who Should Attend
Morning Session (8am – 11am) – Technicians, Salespeople, Owners, Managers
Afternoon Session (Noon – 4pm) – Salespeople, Owners, Managers
What to Expect
This dynamic 1-day class will consist of technician and sales training sessions, and lunch will be provided.
We’ll start out the morning with our Technician Lead Generation & Sales training, then break for lunch, picking back up in the afternoon for our Supervisor/Sales class.
Topics We’ll Cover
Morning – Tech Lead Generation & Sales
- 3 types of leads and how to capitalize on each
- Ethical homeowner conversations and stronger handoffs
- EverRest’s technician lead-generation strategy
- Easy responses that keep sales objections moving
- Mandatory and secondary lead conditions
- More high-efficiency sales at stronger gross margins
Afternoon – Supervisor/Sales
- How to overcome sales objections
- How to achieve a 75% or higher closing rate
- How to make “high-efficiency” equipment your “bread & butter” sale
- How to sell replacements over the phone when needed
- The full sales process, including lead intake, closing, upselling, and financing
- Q&A