Marketing

WANT TO SET YOURSELF APART? MOVE THE TRASH CAN.

By Adams Hudson, Hudson Ink Like it or not, the homeowners around you have multiple options as to who they choose as their contractor, and with a growing trade, competition is everywhere. So, how do you set yourself apart? And not only that, how do you get people to keep coming back? Have you fallen[…]

HOW TO KEEP YOUR CUSTOMERS SOLD AFTER THE SALE

IT’S MORE THAN THE BAIT AND HOOK Fishing for prospects can be expensive and time consuming. While we always want to grow our customer base, retaining our current customers needs the same attention as recruiting new ones. After all, the sole purpose of a business is to get and keep customers. Fact: it costs 5[…]

FAIL-PROOF PLAN FOR BOOKING TUNE-UPS THIS FALL

If you already have a customer service department or customer care callers in place, you’re already halfway there. Maybe you want to enhance the way it’s currently operating? Or maybe you don’t have any callers in place yet. Either way, let’s break down each question and get down to some answers: Who’s going to call? You[…]