Helping Technicians Develop A Lead-Generation Mindset

When training to be an HVAC technician, students learn essential skills to install, repair and maintain systems. They study concepts, such as thermodynamics and the refrigeration cycle, and develop capabilities necessary to keep HVAC systems in tip-top shape. The one thing many HVAC students don’t necessarily learn is the art of sales. HVAC technicians are[…]

HVAC Businesses Thriving in Uncertain Times

With the ongoing COVID-19 threat, business owners nationwide have been concerned about uncertain economic times ahead. As providers of essential services, HVAC contractors and technicians are among a select group of experts who provide critical tasks to keep the public healthy and safe. In many states, the designation as essential emergency employees and services means[…]

Ideas & Strategies For Coronavirus

The EverRest Group’s Ideas & Strategies To Help You Continue Building A Strong Profitable Company Even During The Economic Challenges Created By The Coronavirus I want to start by saying that our thoughts, concerns and prayers go out to so many people that are going through an extremely tough time both health related and financially[…]

WANT TO SET YOURSELF APART? MOVE THE TRASH CAN.

By Adams Hudson, Hudson Ink Like it or not, the homeowners around you have multiple options as to who they choose as their contractor, and with a growing trade, competition is everywhere. So, how do you set yourself apart? And not only that, how do you get people to keep coming back? Have you fallen[…]

HOW TO KEEP YOUR CUSTOMERS SOLD AFTER THE SALE

IT’S MORE THAN THE BAIT AND HOOK Fishing for prospects can be expensive and time consuming. While we always want to grow our customer base, retaining our current customers needs the same attention as recruiting new ones. After all, the sole purpose of a business is to get and keep customers. Fact: it costs 5[…]

FAIL-PROOF PLAN FOR BOOKING TUNE-UPS THIS FALL

If you already have a customer service department or customer care callers in place, you’re already halfway there. Maybe you want to enhance the way it’s currently operating? Or maybe you don’t have any callers in place yet. Either way, let’s break down each question and get down to some answers: Who’s going to call? You[…]

How to Keep Your Customers Sold After the Sale

Fishing for prospects can be expensive and time consuming. While we always want to grow our customer base, retaining our current customers needs the same attention as recruiting new ones. After all, the sole purpose of a business is to get and keep customers. Fact: it costs 5 times as much to replace a typical[…]

How to Gain Your Customers' Trust…and Simultaneously Increase Sales

Our industry is somewhat notorious for greedily misleading customers; consequently, most homeowners have a baseline level of distrust—no matter how honest or ethical your company. So, how can you increase your replacement leads and sales without being dishonest or creating even more distrust with your customers? 1. GAIN YOUR CUSTOMERS’ TRUST BY BEING WORTHY OF[…]

How to Get Your Burned-Out Techs Fired-Up So That You Can Sell More This Summer

It’s the middle of summer—your techs are hot and tired—and maybe even a little burned-out. In a perfect world, your techs would always want to pursue your company’s goal to maximize replacement sales. But when your techs are feeling burned-out, it’s especially hard for them to slow down, focus, and follow the process for setting[…]

Do Your Technicians Know Their Value?

Lead-generation isn’t natural for technicians; however, with the right training, knowledge, and encouragement, you can help your technicians see that following EverRest’s Lead-Generation Strategy directly benefits the customer, the company, and themselves. YOUR TECHNICIANS’ MINDSET Generally, technicians aren’t salespeople—and they don’t want to be. Make sure they understand that you’re not trying to turn them[…]