Marketing

HVAC Companies Avoiding the Summer Rush

Most HVAC companies see the blazing heat of June, July and August as their cash cow – a time of year when frantic homeowners gladly open their checkbooks for much-needed HVAC repairs, tune-ups and replacements. […]

HVAC Dispatchers: The Unsung Heroes of Your Office. Best Practices for Hiring and Retaining a Great Dispatcher.

When your company follows The EverRest Group’s proven methods, your technicians are in 4 to 5 homes a day, running Lead Generation Tasks during all calls.  Behind the scenes, your dispatcher works as a master[…]

Preparing for the Post-Covid HVAC Industry

With coronavirus vaccines available to more people and local governments easing lockdown restrictions, U.S. businesses are now grappling with the newest questions: What does a post-Covid country look like? Already, the HVAC industry has begun[…]

Overcoming Hurdles to Earn KPI Success

Do you: Track employee hours? Ask customers for feedback? Monitor revenue? Examine your company’s progress? Whether you realize it or not, you use key performance indicators (KPIs) in your business every day.  As for performance[…]

Creative Strategies for Improving Employee Retention

When it comes to employee satisfaction, multiple studies have proven one thing: Employees don’t quit companies. They quit bosses.  Employees quit dead-end jobs, unmotivated coworkers and low morale. And when employees start leaving, customers aren’t[…]

Say Goodbye to the HVAC Rollercoaster Ride

Before you were an EverRest Group client, your HVAC business may have felt like a rollercoaster ride – lots of financial ups and downs. During the steady climb of the peak months, your business flourished[…]

Social Media — Your HVAC Company’s New Wingman

Every day consumers use social media – Facebook, Twitter, Instagram and YouTube – to share information about local businesses, ask for company recommendations and look for help when making buying decisions.  Like it or not,[…]

Peak Performance Training – Getting the Most Out of Online Instruction

Remember those glorious days before the Covid-19 pandemic, when life felt normal? Remember how we all sat side-by-side at EverRest’s beautiful Montgomery, AL, facility for Peak Performance training and relaxed to talk shop afterward? Those[…]

The Right Words (and Actions) Matter: Tips for Talking to Customers

In HVAC training programs, aspiring technicians learn industry jargon, technical lingo and trade terminology. They graduate from HVAC programs with the technical knowledge to tackle the most complicated system problems.  What they may not learn[…]

The Owner’s and Manager’s Guide to HVAC Company Success

When you dream about success, what does it look like? Is it a fleet of company trucks wrapped with your logo? Maybe it’s a long client list and a hefty bank balance? Or perhaps it’s[…]

Happy New Year: Making 2021 The Best Yet

COVID. Lockdowns. Murder hornets. Riots. UFOs. Tiger King. Politics. Mystery seeds. Wildfires. Toilet paper. Hurricanes.  Phew. A year like no other is over.  With 2020 in the rearview mirror, many of us are looking forward[…]

Spreading Holiday Cheer in Your HVAC Business

During the holiday season, when customers are more focused on ham and cookies than heating and cooling, HVAC business can slow to a screeching halt. But that doesn’t mean your work stops.  The weeks through[…]