Marketing

The Owner’s and Manager’s Guide to HVAC Company Success

When you dream about success, what does it look like? Is it a fleet of company trucks wrapped with your logo? Maybe it’s a long client list and a hefty bank balance? Or perhaps it’s just you, sitting on your new fishing boat with feet up and beer in hand? No matter what your HVAC[…]

Happy New Year: Making 2021 The Best Yet

COVID. Lockdowns. Murder hornets. Riots. UFOs. Tiger King. Politics. Mystery seeds. Wildfires. Toilet paper. Hurricanes.  Phew. A year like no other is over.  With 2020 in the rearview mirror, many of us are looking forward to new (and better) challenges and opportunities. January is a time for resolutions and results – including developing business strategies[…]

Spreading Holiday Cheer in Your HVAC Business

During the holiday season, when customers are more focused on ham and cookies than heating and cooling, HVAC business can slow to a screeching halt. But that doesn’t mean your work stops.  The weeks through early January are a perfect time to grow business and relationships that boost sales. HVAC companies utilizing The EverRest Group[…]

What Do Your HVAC Customers Want? (Hint: The Answer is Easier Than You Think)

Ask four HVAC business owners what customers want from their HVAC service company and you’ll likely get four different answers.  One might say customers want fair pricing, another could argue technician experience, the third may claim positive reviews and the fourth may point to speedy service.  The truth of the matter is that HVAC customers[…]

Keeping Your Company and Your Employees Safe from Workplace Hazards

One HVAC technician suffered fatal injuries when he fell through a skylight, another was electrocuted as he prepared wiring for an air handler and another still died while working in an attic that reached well over 100 degrees. While fatal accidents and injuries are not common in the HVAC industry, these horrible incidents from 2019[…]

Stop Sabotaging Your Success – Beating Procrastination Once and For All

Alec Mackenzie’s probably one of the smartest guys you’ve never heard of.  Mackenzie – a management consultant and best-selling author – spent decades helping managers and business owners stop the negative patterns that sabotaged their success. More than 50 years ago, he wrote about a self-destructive behavior that we still can’t seem to escape today[…]

Preparing Employees for Success

At some of the largest companies in the nation – Netflix, Google and Microsoft – new hires spend the first 90 days on the job following personalized onboarding processes, complete with first-day celebrations and mentoring buddies. Wouldn’t it be nice if every company had that sort of time and resources? In many small to mid-sized[…]

Building Your Customer Database

Not too long ago, Rolodexes functioned as customer databases, Wite-Out was the delete button and yellow highlighter was bold. Boy, things have changed. Business owners today need more than a flimsy index of cards to build a customer database. While Rolodexes might have been the earliest versions of customer relationship management (CRM) software, they are[…]

Hitting the Refresh Button on Your Company’s Image

Sometimes, no words are needed: Apple’s apple, Nike’s swoosh and Target’s bullseye.  The images say it all. What do people think when they see your company’s logo or brand? Is it snazzy – eye-catching and appealing? Or does it just sit there – blah? It’s never too late to breathe new life into a company’s[…]

Leveraging Negative Reviews for Positive Results

After the job’s done – the HVAC system is installed, the worksite’s cleaned and the homeowner’s happy – don’t forget the last important step: ask for a positive referral. Customer referrals, references, reviews or comments – no matter what you call them – are vital to company’s success. Since the average person needs to read[…]